New Year/New Face: Holtzman Partners Unveils New Brand Identity & Website

Brand Identity and Website

AUSTIN – January 5, 2021 – Holtzman Partners, a leading certified public accounting firm, today unveiled its new brand identity, redesigned logo, and website, which are intended to more clearly represent the company’s comprehensive service offerings and value to customers.

“Over the last few months, we have been dedicated to creating a new brand identity that clearly reflects our firm today and symbolizes our dynamic future as we continue to mindfully grow our full suite of service offerings and team,” said Chris Perkins, Managing Partner at Holtzman Partners. “While this is a significant change in our public image, our core values and mission remain the same. We continue to commit to our customers and to provide the high-quality services and support they have experienced since we opened our doors in 2004.”

As part of the new brand identity rollout, Holtzman also unveiled a new website that features a modern design, easy-to-navigate pages, and updated, simplified messaging for a more customer-friendly experience. The firm has also added a tagline to further reinforce its messaging: With You Through Every Stage of Growth.

To support the firm’s efforts to remain competitive as an employer of choice in the Texas market, the new website’s Careers page has also been restructured to give a glimpse into the firm’s unique culture: Holtzman’s people, commitment to giving back, diversity and inclusion initiative, and more. Related Insight: Say Hello to the New Holtzman!

“To support our growth and new initiatives, we needed a brand identity that was modern and professional, but also represented Holtzman’s ongoing evolution as we continue to expand our service offerings and broaden our geographic footprint,” said Joey LoSurdo, Partner at Holtzman. “Our new tagline also ties back to our mission statement as trusted partners who are committed to helping our clients and our people throughout their entire growth journey.”

Since 2004, Holtzman has served as a trusted advisor to over 500 clients in Austin and across the U.S. ranging from pre-revenue startups to large public enterprises operating in a variety of industries. The firm has grown to over 100 experienced, service-focused professionals, including 11 partners, fueled by its strong culture. Holtzman’s full-service delivery approach for tax, audit, and advisory services combined with its deep industry expertise helps companies meet and exceed their goals. Holtzman has been ranked as one of the top firms by Inside Public Accounting and was recently recognized as one of the 10 Best Firms for Young Accountants by Accounting Today and Best Companies Group.

Related Insight: Holtzman Partners Expands Its Leadership Team


Holtzman is a leading certified public accounting firm that helps growing companies realize their full value through a full suite of services, including Tax, Audit & Assurance, SOC Compliance, SOX Readiness and Compliance, Advisory, and more. The firm’s audit partners and senior managers are Certified Public Accountants in the state of Texas. Over 70% of its other client-facing team members are also CPAs or CISAs. The firm considers its employees its number one asset and makes sure they are equipped to grow with its clients by investing in the best tools, training, and resources available. To learn more about Holtzman Partners and how it can help serve your organization, please visit 


Holly Subervi

Marketing Manager


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